Their existing site was showing its age; very static and didn’t reflect the full depth of the business. What followed was a complete overhaul of the brand and a review of the company’s requirements for a site. The new layout makes a feature of PR work, incorporates movies of the equipment in action and streamlines access to information. In addition to sales, the site also features downloads of manuals for engineers, technical information about products and global distributor details.
The logo uses the electrostatic process for inspiration, an abstract design based on the field pattern generated when the equipment is in use. The bold design represents the company and its outlook.
Peter King – MD, Spice Application Systems