Shine Appointments started out recruiting kitchen and front of house staff for high quality restaurants and hotels. Originally called Isis resourcing, their name became a liability as the media latched on to the name. The company was finding emails rejected and candidates being reluctant to contact them. It was time to change. The project involved not only the development of a completely new brand including logo, website and stationery but a repositioning of the company and it’s services. Their brief for the logo asked for a modern, bold and professional look. The colours were chosen to create energy – reflecting the pace of Shine and their client’s industries. The type is clean and classic without being dated.
The website allows Shine to quickly and simply add vacancies and acts as a brochure for clients and candidates. New jobs are automatically added to the company’s facebook and twitter pages when they are posted on the site. Constantly updating jobs is great for search engines and the company has been helped to understand how to best update and write for the site to increase rankings.
The new brand has been carried across all stationery, candidate application forms and email signatures creating a strong and professional looking organisation. The subliminal effect of an inconsistent brand is enormous. A stretched logo here, a different font there – it’s as important to your customer’s perception as what you wear to a meeting!
“How our brand appears is incredibly important to us. It’s a representation to our clients of our attention to detail. It helps reassure them that we provide the extremely high quality of service they require. MJC has helped us achieve that.” Vanessa Case, Director, Shine Appointments