All posts by mattcherrill

Websites for Mobile Devices

MJC Creative web design logo
Why does creating a website for mobile devices matter to your business?

Websites optimised for mobile devices are no longer an afterthought. Phones (and to a lesser degree, tablets) are the most common access point for users globally. In the UK this accounts for over 60% of traffic and is comparable to most other European countries. Mobile users in the USA number over 70% and in the Far East, some countries register above 90%. (source)

Mobile browsing is significantly higher in younger age groups which may be significant to your business, but the adoption of technology by all demographic groups is growing rapidly. Busy lifestyles mean many people look for services or products whilst on the go. The average American adult spent almost 3 hours a day looking at their phone last year and figures for the UK are not much lower.

Search Engine Optimisation

Mobile device friendly pages are a major consideration for SEO. This is the very first tool we use when looking at SEO for your site. Google use a highly complex set of factors into account when ranking your site. In the near future, they plan to rank pages by their assessment of the mobile version before and above the desktop site (source). This means your site has to load fast, look good whilst still remaining engaging, all on a screen measuring a few centimetres. Faster phone networks thankfully mean sites don’t have to be boring. There are some factors to take into account though and a straight ‘resize’ of your desktop site won’t cut it. The text has to be readable and navigation has to be easy to use.

Inevitably this means more work and care has to go into building a site but the cost isn’t prohibitive and improvements in usability, site ranking and customer experience should be worth the effort to your business. Many of our clients are seeing the majority of their site traffic coming from mobile devices and all of our sites are built with this in mind.

Website design for mobile devices - MJC Creative Web Design in Abingdon Oxford

see more examples here or click on the images below

Website Design

You don’t need to be told that almost every business needs a website but you might not have thought about the specific role it can play. An online brochure? A way of keeping customers in touch with developments? A way to make your company look bigger?

Your website needs to look good and work well on mobiles and desktops. It also needs to be easy to find. We do everything we can to give your site the best chance of listing high up in search engines (SEO). We can also help generate traffic by publicising your business through online advertising (Google Adwords and Facebook). We can also help you set up social media accounts on Facebook Twitter etc. and advise how to get the best out of those for your business.

In addition to site design, MJC offers a complete service of domain names, hosting and email if you don’t already have those available. We can take care of all the technical stuff.

A combined approach like this may sound daunting (and expensive) but we spend time understanding exactly what you need and can provide as much or as little help as you require. This means we can make your budget go further and deliver useful results.

MJC Creative has worked with clients to produce online material in Japanese, French, Spanish and Russian to support English language versions for international marketing.

Rush Common School Logo

Rush Common School in Abingdon is celebrating its 50th birthday this year. They will be marking this with events and wanted to start the process by reviewing their logo. The old version was clear but slightly unfriendly and looked tired.  The new logo had to work in many forms – when printed large and small on paper, on signage, online, embroidered and screen printed on uniforms.

The project involved input from the staff and pupils and hopefully will be in use for many years to come.

Logo design for Rush Common School Abingdon

Logo Design – see more here